Privacy Policy

Feeling Wholesome Challenge

Last updated: 03/09/2026

Purely Wholesome ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, hold, use, and disclose your personal information in connection with the Feeling Wholesome Challenge (the "Program") and our website www.purelywholesome.net and how you can access, correct, or make a complaint about that information.

We are based in Western Australia and handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), regardless of our annual turnover, given the nature of the information we may collect (see Section 3).

1. What This Policy Covers

This Policy applies to personal information we collect through:

  • Our website and checkout process;

  • Purchase and delivery of the Program;

  • Email communications, customer support, and marketing sign-ups; and

  • Social media pages and communities associated with the Program.

2. What Personal Information We Collect

We may collect the following types of personal information:

  • Identity & contact information: name, email address, phone number, billing/shipping address (if applicable).

  • Payment information: processed via our third-party payment processor (see Section 6). We do not directly store full credit card details.

  • Account & access information: login credentials, purchase history, program progress/completion data.

  • Voluntary content: reflections, or feedback you choose to share with us (e.g., via email, surveys, or community groups) — note that this may include information you disclose about your health, mental health, or personal circumstances.

  • Technical information: IP address, browser type, device information, and website usage data collected via cookies and analytics tools.

2.1 Sensitive & Health Information

Because the Program involves physical exercise, we may ask you to confirm certain health-related matters (for example, confirming you are fit and healthy to participate, or have been cleared by a doctor). If you voluntarily disclose health information to us — for example, in an email, a journal prompt you choose to share, or customer support correspondence — we treat this as sensitive information under the Privacy Act and apply a higher standard of care to its collection, use, storage, and disclosure. We only collect sensitive information with your consent (including consent implied by you voluntarily providing it to us) and only use it for the purpose for which it was provided.

3. Why We Collect Your Information

We collect and use personal information to:

  • Process your purchase and provide access to the Program;

  • Deliver customer support and respond to enquiries;

  • Send you Program-related communications (e.g., access details, reminders);

  • Send you marketing communications, where you have opted in (you can opt out at any time — see Section 8);

  • Improve and personalise the Program and our website;

  • Meet legal, tax, and accounting obligations; and

  • Protect against fraud, unauthorised access, or misuse of the Program.

We do not collect more personal information than is reasonably necessary for these purposes.

4. How We Collect Your Information

We generally collect personal information directly from you, such as when you:

  • Purchase the Program via our website or checkout platform;

  • Sign up to our email list or communicate with us directly; or

  • Interact with our social media pages or online communities.

We may also collect information automatically through cookies and similar tracking technologies when you use our website (see Section 9).

5. How We Use and Disclose Your Information

We only use and disclose your personal information for the purposes it was collected, or a related purpose you would reasonably expect, unless you consent otherwise or we are required or authorised by law.

We may disclose your personal information to:

  • Third-party service providers who help us operate the Program and our business (see Section 6);

  • Our professional advisers (e.g., accountants, lawyers), where necessary; and

  • Regulatory bodies or law enforcement, where required by law.

We do not sell your personal information to third parties.

6. Third-Party Service Providers

We use trusted third-party platforms to help deliver the Program and operate our business, which may include:

  • Payment processing: Stripe, Squarespace

  • Course/content hosting: Squarespace, Youtube.

  • Email marketing: Mailterlite

  • Website hosting & analytics: Squarespace

  • Community platforms: Instagram, Whatsapp.

These providers only receive the personal information necessary to perform their function and are contractually or contractually/technically restricted from using it for other purposes.

6.1 Overseas Disclosure

Some of these service providers may store or process personal information on servers located outside Australia (for example, in the United States). Where this occurs, we take reasonable steps to ensure these providers handle your personal information in a manner consistent with the Australian Privacy Principles, including relying on the provider's own compliance with recognised privacy frameworks. By providing your personal information, you consent to this overseas storage and processing where applicable.

7. Data Security

We take reasonable technical and organisational steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure, including secure hosting, restricted access, and use of reputable third-party platforms with their own security safeguards. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy, or as required by law (e.g., tax and financial record-keeping obligations, typically 5–7 years in Australia).

8. Marketing Communications

If you have opted in to receive marketing communications from us, you may opt out at any time by:

We will not send you marketing communications if you have not consented, and we will process opt-out requests promptly.

9. Cookies & Website Analytics

Our website may use cookies and similar technologies to improve your browsing experience, understand website usage, and support marketing efforts (e.g., via Google Analytics or Meta/Facebook Pixel). You can adjust your browser settings to refuse cookies, though this may affect website functionality.

10. Access & Correction

You have the right to request access to the personal information we hold about you, and to request correction of that information if it is inaccurate, out of date, incomplete, or misleading. To make a request, contact us at dayna@purelywholesome.net. We will respond within a reasonable timeframe (generally within 30 days) and may need to verify your identity before providing access.

There is no charge to request access to or correction of your personal information, though we may charge a reasonable fee to cover the cost of retrieving and providing extensive records.

11. Complaints

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us first at [contact email] so we can investigate and try to resolve the issue.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

12. Children's Privacy

The Program is intended for adults aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated version will be posted on our website with a revised "Last updated" date. Continued use of our website or the Program after changes constitutes acceptance of the updated Policy.

14. Contact Us

For any questions, requests, or complaints regarding this Privacy Policy or your personal information, please contact:

Purely Wholesome Email: dayna@purelywholesome.net Website: www.purelywholesome.net

This Privacy Policy should be read alongside our Terms & Conditions.